National Inter District Junior Athletics Meet (NIDJAM) is an annual (U/14 & U/16) meet conducted in 480+ districts amongst 50000+ athletes, drawing 5000 athletes for the finale. Scheduled to take place on the 3rd weekend of November, it provides a platform for athletes from even the remotest parts of the nation to display their talent. Direct online registrations are undertaken to limit any bureaucratic influence, encouraging a red-tape free event environment, encouraged and initiated by the Athletics Federation of India.

Since its inception in 2003, NIDJAM has witnessed 55,000 district champions compete, and in 2019, in lieu of the partnership with Khelo India, top talent identified at the meet will be trained by expert coaches at special Nation camps aiming for the 2024-28 Olympics. An initiative of the Athletics Federation of India (AFI), NIDJAM is supported by the Ministry of Youth Affairs and Sport (MYAS) and conducted in partnership with the host state government.

In an effort to standardise coaching, especially at the grass roots level, AFI has also forayed into coaching licenses (Level 1), supported by the International Association of Athletics Federation (IAAF), inducting 300 coaches so far (1000+ expected by 2022).

The 17th Edition of NIDJAM in 2019, has onboarded Nestle MILO as the presenting sponsor and the property shall henceforth be known as the MILO-NIDJAM.

MILO has a rich heritage of 85 years for nourishing champions in more than 80 countries around the world. The World’s No.1 Cocoa Malt beverage is made with ACTIV-GO, a unique malt extract and a specifically designed combination of 9 micronutrients (6 Vitamins and 9 minerals) involved in energy metabolism process, muscle function, bone health and red blood cells.

MILO believes that kids live in a world of boundless opportunity, where all their hopes and dreams and aspirations lie before them for the taking. As a kid, every moment is a moment of self-discovery where they continuously discover their potential. The values and skills children learn through sports push their potential even further building character for life and MILO provides that nutritious energy so that they realize more than they thought.

MILO stands for the wholesome and balanced nutrition, made with the goodness of Milk, Cereal and Malt and is Malt first ingredient in its formulation. It’s also a source of Vitamin D and calcium and its proprietary formula of Protomalt™, vitamins and minerals make it the right beverage to fuel the day and unlock energy from your food.

With a global ambition to become the INDISPENSABLE brand for children that provides, ENERGY, GREAT TASTE , AND NOURISHMENT that helps children succeed in life.